Our approach honours Florentino’s rich traditions while gradually introducing renewed energy, perspective and relevance for both longstanding guests and a new generation of diners. Long-time guests will recognise the Florentino they cherish and new guests will discover a restaurant shaped by history, yet confidently of its time.

“Together with the team, and with everyone for whom Florentino holds such meaning, our hope is to ensure that this iconic piece of Melbourne’s culinary story continues to be cherished by both long-time guests and new diners for generations to come.”
– Rebecca Yazbek, Founder & CEO of edition

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Today, we are proud to unveil Florentino’s updated brand identity and introduce guests to our new offerings and culinary direction.

“Our intention with the rebrand was evolution, not revolution. The restaurant has long drawn inspiration from Renaissance Florence, so we returned to that source — borrowing from its rich artistic and craft traditions — and reinterpreted it through a contemporary lens. By pairing historic flair with refined typography and restrained compositions, the identity honours Florentino’s lineage while signalling the start of a new chapter.”
— M35